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<a href="/mark_mulligan/10-03-11-forresters_new_blog_platform_live" title="Forrester's New Blog Platform is Live!">Forrester's New Blog Platform is Live!</a>
</h2>
<div class="meta">
<p class="byLine">Posted by <a href="/mark_mulligan">Mark Mulligan</a> on the <a href="/consumer_product_strategy">Consumer Product Strategy Professionals</a> Blog on March 11, 2010</p>
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<img src="/f/b/analystpix/Mark-Mulligan.gif" alt="Mark Mulligan" title="Mark Mulligan" width="89" height="89" class="analystPicture" /> <p>As many of you will know, Forrester has been busy building its new blog platform and last night it went live. We hope you like the new look and feel, and all of the new tools (e.g. “Polls” and “Most Recommended Posts”) that will help us analysts engage more with you the audience</p>
<p> * Everyone’s welcome here. Forrester analysts use blogs as an input into the research they produce, so having an open, ongoing dialogue with the marketplace is critical. Clients and non-clients can participate – so I encourage you to be part of the conversations on Forrester blogs.</p>
<p> * We still have team blogs focused on role professionals. Our role blogs, such as the CIO blog and the Interactive Marketing blog, are a rollup of all the posts from the analysts serving that specific role professional. By following a role team blog, you can participate in all the conversational threads affecting a role.</p>
<p> * And now we’ve added analyst blogs as well. If you prefer to engage directly with your favorite analyst, you can. Look on the right-hand rail of the team blog and you’ll see a list of the analyst blogs. Just click on their name to go to their blog. Or type their name into “Search”. An analyst blog is a place for the analyst to get reaction to their ideas and connect with others shaping the marketplace. You’ll find the blogs to be personal in tone and approach. </p>
<p> * You can monitor analyst tweets. On role team blogs, you will see the recent tweets on the right-hand rail from analysts serving that role. On analyst blogs, the tweets shown are specific to that analyst. </p>
<p> * New “Recommend this post” functionality makes it easy to weigh in. If you find a post useful and insightful but don’t have time to post a comment, simply click “Recommend this post” to encourage others to read it.</p>
<a href="/mark_mulligan/10-03-11-forresters_new_blog_platform_live" class="readMore arrow">Read more</a> </div>
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<a href="/harley_manning/10-03-10-what_do_you_think_our_new_blogging_platform" title="What do you think of our new blogging platform?">What do you think of our new blogging platform?</a>
</h2>
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<p class="byLine">Posted by <a href="/harley_manning">Harley Manning</a> on the <a href="/customer_experience">Customer Experience Professionals</a> Blog on March 10, 2010</p>
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<img src="/f/b/analystpix/Harley-Manning.gif" alt="Harley Manning" title="Harley Manning" width="89" height="89" class="analystPicture" /> <p>As of 3/10 our new blogging platform is live. It offers many advantages over our older platform including our new "Recommend This Post" functionality.</p>
<p>But I'm not posting in order to sell it to you. I'm lots more interested in hearing what you think! Is it an improvement, more or less the same, or a step backwards? Let us know by clicking the "Add A New Comment" link below. </p>
<a href="/harley_manning/10-03-10-what_do_you_think_our_new_blogging_platform" class="readMore arrow">Read more</a> </div>
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<a href="/reineke_reitsma/10-03-10-introducing_our_new_blog_platform" title="Introducing our new blog platform">Introducing our new blog platform</a>
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<p class="byLine">Posted by <a href="/reineke_reitsma">Reineke Reitsma</a> on the <a href="/market_research">Consumer Market Research Professionals</a> Blog on March 10, 2010</p>
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<img src="/f/b/analystpix/Reineke-Reitsma.gif" alt="Reineke Reitsma" title="Reineke Reitsma" width="89" height="89" class="analystPicture" /> <p>
It's with great pleasure that I introduce our new blogging platform to you! Please let me know your thoughts.</p>
<p>
</p>
<p>
In this first post on the new platform, I'd like to introduce Cliff Condon, the project manager, who likes to share his thoughts on Forrester blogs and the new functionality with you:</p>
<ul>
<li>
<p class="rteindent1">
<strong>Everyone’s welcome here. </strong>Forrester analysts use blogs as an input into the research they produce, so having an open, ongoing dialogue with the marketplace is critical. Clients and non-clients can participate – so I encourage you to be part of the conversations on Forrester blogs.</p>
</li>
</ul>
<ul>
<li>
<p class="rteindent1">
<strong>We still have team blogs focused on role professionals. </strong>Our role blogs, such as the CIO blog and the Interactive Marketing blog, are a rollup of all the posts from the analysts serving that specific role professional. By following a role team blog, you can participate in all the conversational threads affecting a role.</p>
</li>
</ul>
<ul>
<li>
<p class="rteindent1">
<strong>And now we’ve added analyst blogs as well. </strong>If you prefer to engage directly with your favorite analyst, you can. Look on the right-hand rail of the team blog and you’ll see a list of the analyst blogs. Just click on their name to go to their blog. Or type their name into “Search”. An analyst blog is a place for the analyst to get reaction to their ideas and connect with others shaping the marketplace. You’ll find the blogs to be personal in tone and approach. </p>
</li></ul> <a href="/reineke_reitsma/10-03-10-introducing_our_new_blog_platform" class="readMore arrow">Read more</a> </div>
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<h3>Categories:</h3>
<div class="item-list"><h3></h3><ul class="terms terms-inline"><li class="first last"><a href="/category/forrester">Forrester</a></li>
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<a href="/david_cooperstein/10-03-10-our_new_blog_platform" title="Our New Blog Platform">Our New Blog Platform</a>
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<p class="byLine">Posted by <a href="/david_cooperstein">David Cooperstein</a> on the <a href="/marketing_leadership">Marketing Leadership Professionals</a> Blog on March 10, 2010</p>
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<img src="/f/b/analystpix/david-cooperstein.gif" alt="David Cooperstein" title="David Cooperstein" width="89" height="89" class="analystPicture" /> <p>
Hello Marketing Leadership Professionals.</p>
<p>
</p>
<p>
Forrester has relauched its blog platform to allow you to follow individual analysts and streams of research more easily. <a href="http://blogs.forrester.com/cliff_condon/10-03-10-welcome_new_blog_network">Here</a> is what Cliff Condon, our guru of the new platform, has to say about the new platform. Please let me know what content you would like to see from the Marketing Leadership team as we build our individual and group voice on this new and more flexible platform.</p>
<p>
</p>
<p>
Thanks,</p>
<p>
David</p>
<a href="/david_cooperstein/10-03-10-our_new_blog_platform" class="readMore arrow">Read more</a> </div>
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<h3>Categories:</h3>
<div class="item-list"><h3></h3><ul class="terms terms-inline"><li class="first"><a href="/category/social_media">Social media</a></li>
<li><a href="/category/forrester">Forrester</a></li>
<li class="last"><a href="/category/blogs">Blogs</a></li>
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<a href="/carrie_johnson/10-03-10-forresters_new_blog_network" title="Forrester's new Blog Network">Forrester's new Blog Network</a>
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<div class="meta">
<p class="byLine">Posted by <a href="/carrie_johnson">Carrie Johnson</a> on the <a href="/ebusiness_strategy">eBusiness & Channel Strategy Professionals</a> Blog on March 10, 2010</p>
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<img src="/f/b/analystpix/Carrie-Johnson.gif" alt="Carrie Johnson" title="Carrie Johnson" width="89" height="89" class="analystPicture" /> <p>
</p>
<p>
Our new blog network has gone live! This is so exciting and will enhance the way that readers can interact with our analysts. Here’s what Cliff Condon, the project manager, has to say about it:</p>
<p>
</p>
<p>
Hey everyone. Here it is – Forrester’s new blog network. We made some change to improve the experience for readers and to encourage more analysts to blog. Feel free to poke around and let me know what you think.</p>
<p>
</p>
<p>
There are a few things I’d like to point out to you:</p>
<a href="/carrie_johnson/10-03-10-forresters_new_blog_network" class="readMore arrow">Read more</a> </div>
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<a href="/cliff_condon/10-03-10-welcome_new_blog_network" title="Welcome to the new blog network">Welcome to the new blog network</a>
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<p class="byLine">Posted by <a href="/cliff_condon">Cliff Condon</a> on the <a href="/interactive_marketing">Interactive Marketing Professionals</a> Blog on March 10, 2010</p>
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<img src="/f/b/analystpix/Cliff-Condon.gif" alt="Cliff Condon" title="Cliff Condon" width="89" height="89" class="analystPicture" /> <p>
Hey everyone. Here it is – Forrester’s new blog network. We made some changes to improve the experience for readers and to encourage more analysts to blog. Feel free to poke around and let me know what you think.</p>
<p>
There are a few things I’d like to point out to you:<br />
</p>
<ul>
<li>
<strong>Everyone’s welcome here. </strong>Forrester analysts use blogs as an input into the research they produce, so having an open, ongoing dialogue with the marketplace is critical. Clients and non-clients can participate – so I encourage you to be part of the conversations on Forrester blogs.</li>
</ul>
<ul>
<li>
<strong>We still have team blogs focused on role professionals. </strong>Our role blogs, such as the CIO blog and the Interactive Marketing blog, are a rollup of all the posts from the analysts serving that specific role professional. By following a role team blog, you can participate in all the conversational threads affecting a role.</li>
</ul>
<ul>
<li>
<strong>And now we’ve added analyst blogs as well. </strong>If you prefer to engage directly with your favorite analyst, you can. Look on the right-hand rail of the team blog and you’ll see a list of the analyst blogs. Just click on their name to go to their blog. Or type their name into “Search”. An analyst blog is a place for the analyst to get reaction to their ideas and connect with others shaping the marketplace. You’ll find the blogs to be personal in tone and approach. </li>
</ul>
<a href="/cliff_condon/10-03-10-welcome_new_blog_network" class="readMore arrow">Read more</a> </div>
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<a href="/reineke_reitsma/10-03-08-market_researchers_need_embrace_knowledge_management" title="Market Researchers Need To Embrace Knowledge Management">Market Researchers Need To Embrace Knowledge Management</a>
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<p class="byLine">Posted by <a href="/reineke_reitsma">Reineke Reitsma</a> on the <a href="/market_research">Consumer Market Research Professionals</a> Blog on March 8, 2010</p>
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<img src="/f/b/analystpix/Reineke-Reitsma.gif" alt="Reineke Reitsma" title="Reineke Reitsma" width="89" height="89" class="analystPicture" /> <p>
In the past couple of months I've been working on a document called 'Information Management For Market Researchers', released earlier this month to our dedicated Forrester Market Research<a cmimpressionsent="1" href="http://www.forrester.com/LeadershipBoards/MarketingPrograms" target="_blank" title="Link to FLB homepage"> Leadership Board Members</a>. Although I can't share all lessons learned with you yet, there are a couple of insights I'd like to bring to your attention.</p>
<p>
The most important outcome from my interviews with market researchers and knowledge managers is that a culture of sharing creates better products and helps companies be more successful innovators. Simply said: to innovate, knowledge from various departments needs to come together, irrespective of role or rank.</p>
<a href="/reineke_reitsma/10-03-08-market_researchers_need_embrace_knowledge_management" class="readMore arrow">Read more</a> </div>
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<div class="item-list"><h3></h3><ul class="terms terms-inline"><li class="first"><a href="/category/organization">organization</a></li>
<li><a href="/category/market_research_best_practices">Market Research best practices</a></li>
<li><a href="/category/knowledge_management">Knowledge management</a></li>
<li class="last"><a href="/category/information_management">Information management</a></li>
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<a href="/patti_freeman_evans/10-03-08-us_and_western_european_online_retail_will_grow_double_digit_year_on_ye" title="US and Western European online retail will grow double digit year-on-year over the next five years">US and Western European online retail will grow double digit year-on-year over the next five years</a>
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<div class="meta">
<p class="byLine">Posted by <a href="/patti_freeman_evans">Patti Freeman Evans</a> on the <a href="/ebusiness_strategy">eBusiness & Channel Strategy Professionals</a> Blog on March 8, 2010</p>
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<ul class="links inline"><li class="0 first last"><span title="2 Recommendations"><span class="recommCount">2</span> Recommendations</span></li>
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<img src="/f/b/analystpix/Patti_Freeman_Evans.gif" alt="Patti Freeman Evans" title="Patti Freeman Evans" width="89" height="89" class="analystPicture" /> <p>Forrester has just released its <a cmimpressionsent="1" href="http://www.forrester.com/rb/Research/us_online_retail_forecast%2C_2009_to_2014/q/id/56551/t/2">US Online Retail Forecast, 2009 To 2014</a> and <a cmimpressionsent="1" href="http://www.forrester.com/rb/Research/western_european_online_retail_forecast%2C_2009_to/q/id/56543/t/2">Western European Online Retail Forecast, 2009 To 2014</a>.</p>
<a href="/patti_freeman_evans/10-03-08-us_and_western_european_online_retail_will_grow_double_digit_year_on_ye" class="readMore arrow">Read more</a> </div>
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<h3>Categories:</h3>
<div class="item-list"><h3></h3><ul class="terms terms-inline"><li class="first"><a href="/category/european_ecommerce_trends">European eCommerce trends</a></li>
<li class="last"><a href="/category/ecommerce">eCommerce</a></li>
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<a href="/patti_freeman_evans/10-03-08-forrester_research_hiring_%E2%80%94_become_senior_analyst_our_global_ebusiness_" title="Forrester Research is hiring — become a senior analyst on our global eBusiness team">Forrester Research is hiring — become a senior analyst on our global eBusiness team</a>
</h2>
<div class="meta">
<p class="byLine">Posted by <a href="/patti_freeman_evans">Patti Freeman Evans</a> on the <a href="/ebusiness_strategy">eBusiness & Channel Strategy Professionals</a> Blog on March 8, 2010</p>
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<ul class="links inline"><li class="0 first last"><span title="1 Recommendations"><span class="recommCount">1</span> Recommendation</span></li>
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<img src="/f/b/analystpix/Patti_Freeman_Evans.gif" alt="Patti Freeman Evans" title="Patti Freeman Evans" width="89" height="89" class="analystPicture" /> <p>
If you see how fast corporate digital commerce is changing, it won’t surprise you to learn that Forrester is hiring.</p>
<p>
We’re hiring for the position of <strong>Senior analyst</strong>. This is a key job, because it will put you right in the center of transformation that’s happening as companies begin to embrace digital commerce enablement.</p>
<a href="/patti_freeman_evans/10-03-08-forrester_research_hiring_%E2%80%94_become_senior_analyst_our_global_ebusiness_" class="readMore arrow">Read more</a> </div>
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<a href="/augie_ray/10-03-07-how_do_you_keep_mass_influencers_engaged_example_tripadvisor" title="How Do You Keep Mass Influencers Engaged? An Example from TripAdvisor">How Do You Keep Mass Influencers Engaged? An Example from TripAdvisor</a>
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<p class="byLine">Posted by <a href="/augie_ray">Augie Ray</a> on the <a href="/interactive_marketing">Interactive Marketing Professionals</a> Blog on March 7, 2010</p>
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<img src="/f/b/analystpix/Augie-Ray.gif" alt="Augie Ray" title="Augie Ray" width="89" height="89" class="analystPicture" /> <p>In the Forrester report, <a cmimpressionsent="1" href="http://www.forrester.com/rb/Research/tapping_entire_online_peer_influence_pyramid/q/id/56537/t/2" target="_blank"><font color="#003366">Tapping The Entire Online Peer Influence Pyramid</font></a>, we introduced the Mass Influencer, a category of online influencer comprised of people who create most of the peer impressions about about brands in social channels. Although just 16 percent of the online population, Mass Influencers create 80 percent of all peer impressions about products and services.</p>
<a href="/augie_ray/10-03-07-how_do_you_keep_mass_influencers_engaged_example_tripadvisor" class="readMore arrow">Read more</a> </div>
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